Two weeks ago, I uploaded a YouTube video titled:
âWhy Your Cybersecurity Job May Not Exist in 5 Years.â
Iâve uploaded dozens of videos before. Most got a few hundred views. A few crossed 1,000 if I was lucky.
But this one?
It exploded.
In 14 days:
20,000+ views
1,200+ watch hours
925 new subscribers
$66.55 in revenue (so far)
Most importantly: massive engagement, DMs, comments, and new opportunities.
This one video brought in more subscribers than the past 6 months combined.
You can check it here also
I am sharing this because I know how hard it is to show up when your videos arenât getting traction.
You pour in effortâresearch, scripting, editingâonly to get 147 views and a few likes. It can feel pointless.
But here's the truth:
Consistency works. Strategy works. And YouTube rewards valueâeventually.
This post isnât just to celebrate a win.
Itâs to show you exactly what made this video take off, so you can do the same.
Whether youâre in cybersecurity, cloud, GRC, or any niche in techâyour voice matters. You just need a system.
Letâs break down what worked.
The Right Title
The title wasnât clickbait. It was based on reality.
âWhy Your Cybersecurity Job May Not Exist in 5 Yearsâ taps into:
The fear of AI taking jobs
The assumption that cybersecurity is immune
A career-protecting need to know more
It wasnât âThe Future of Cybersecurityâ (too generic).
It wasnât âMy Thoughts on AIâ (too vague).
Instead, I led with a specific, high-stakes question my viewers couldnât ignore.
A Proven Thumbnail Style
The thumbnail followed a format I had tested before:
Bold text with âCybersecurityâ in red (high contrast)
A black background for seriousness
A professionally dressed image of me on one side
Clean, minimal layout
No clutter. No stock images. Just bold, sharp design and a message that hits.
Visual consistency = brand recall. And that made a huge difference when YouTube started recommending the video.
I Spoke About a Real Conversation in the Industry
In the video, I started with a story about developers being laid off and shifting to cybersecurity.
Then I flipped the script:
âWhat if cybersecurity isn't safe either?â
I wasnât theorizing from a distanceâI was responding to what people are actually feeling right now.
The rise of agentic AI, layoffs, and automation anxiety is real. So I broke down:
Which cyber roles will disappear first
What skills will matter next
How to pivot and stay relevant
Thatâs what hit home.
YouTube is about relevance. If you speak directly to current emotions, your video becomes a conversationânot a lecture.
The Analytics Tell the Story
Take a look at what happened:
82.9% of views came from YouTube recommendations
â This is key. YouTube started pushing the video because people were watching, clicking, and staying.Watch time hit 1,200 hours
â Thatâs a major signal to the algorithm: âPeople find this valuable.âAverage view duration: 3:44 on a 12-min video
â Not viral-style retention, but enough to keep it in suggestion loops.
The takeaway?
You donât need a perfect retention graph. You just need strong enough engagement for YouTube to test your video with broader audiences.
Cybersecurity content often becomes abstractâfull of jargon, frameworks, or doom.
In this video, I grounded everything in:
Real conversations I had
Specific job roles (SOC Analyst, Firewall Rule Tuner, etc.)
Action steps for viewers (what to do instead)
Thatâs what turned watchers into commenters, sharers, and subscribers.
Yes, I shared the video on LinkedIn and my email list.
But the real lift came from YouTube itself.
Thatâs the magic of getting the fundamentals right:
Strong hook
Clear topic
Targeted thumbnail
Valuable content
Good audience match
Once YouTube saw viewers responding, it started showing the video to thousands more.
I didnât have to âhackâ anything.
If youâre a cybersecurity professional thinking about YouTubeâor already posting but feeling discouragedâhereâs my message:
Donât stop. Donât overthink. Donât chase perfection.
Create content that helps people, stick to a system, and let consistency compound.
Because the moment will come when one video takes off. And when it does, all the groundwork you laidâevery small video, every subscriber, every lesson learnedâwill multiply.
And youâll be ready.
Good luck on your content creation journey !
Thanks, good to know. I didnât see a link to your video, was this deliberate?